This film is part of Free
Air to Wear
As full of holes as his Aertex shirt, Uncle Jeff’s tall tales are captured in crayon in this animated cinema ad
Overview
Uncle Jeff’s tall tales are as full of holes as his Aertex shirt, but that only makes him more of a hero in the eyes of his niece. This cartoon cinema ad brings childlike drawings to life to illustrate the "cool when it’s hot, warm when it’s cold" claims of the fabric that had been invented in the 1880s. Founded in 1953, the Pearl & Dean name became well established in cinema advertising, but its in-house animation unit of the 1950s was a sadly short-lived delight.
Dave Hilberman, one of the founders of the ground-breaking UPA studio, was brought in from across the Atlantic to set up an animation studio at Pearl & Dean - for which he raided talented artists from a number of other companies. Vera Linnecar was one of those head-hunted, and this film is almost certainly of her design, reminiscent of parts of her 1965 independent short Springtime for Samantha. The rosy period of production was brief, with Hilberman returning to the USA, and Vera jumping ship to become part of the Biographic studio with Bob Godfrey in July 1957.
Related
Your Shopping Guide Your Shopping Guide
Advert 1930 5 mins Silent
Lingerie, wallpaper, garages - there's something on offer for everyone in these lo-fi local cinema ads from Darlington
Ovaltine - Train Ovaltine - Train
Advert 1985 1 mins
Ovaltina will pick you up! With an electronic 80s synth and a catchy theme tune, Ovaltina parachutes in to save the day
Love on the Range Love on the Range
Advert 1939 6 mins
An animated Western mock-opera about Horlicks? Bring it on!
Molar Mischief Molar Mischief
Advert 1946 2 mins
Look out, germs at work! These loveable molar mischief making puppets really dig tooth decay.
Dolly Put the Kettle On Dolly Put the Kettle On
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea
Cadbury's Star Bar Cadbury's Star Bar
Advert 1979 0 mins
An animated spaceman finds a Star Bar which gives him an energy boost.
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.