The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Bairns-Wear Wools and Woollies - For Boys and Girls
From a smart cricket jumper to brightly coloured woollies, Bairns-Wear suits all: from birth to teenager.
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Overview
From the days when children's clothes were all made in the UK and not imported from various lower wage economies around the world we have this short and sweet commercial for Bairns-Wear knitwear. Back in the early sixties the Nottingham firm had a 'woollie' available for every child (from birth to teen they say). A tiny snap-shot from an era soon after the teenager was 'born' but before they stopped wearing knitted cardigans to look like dad.
Bairns-Wear was one of a multitude of East Midlands based textile manufactures. The firm had headquarters in Nottingham with a large factory on Nottingham Road in Sherwood and a subsidiary works on Raymouth Lane in Worksop. The firm became part of the Courtaulds empire before succumbing to cheap imports in the 1980s. The Nottingham factory is now the site of a supermarket.
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