The Box is a major cultural and heritage attraction and archive, which opened in Plymouth’s city centre in September 2020. Its collection, formally the South West Film and Television Archive (SWFTA), is the regional film archive for the South West of England, comprising the combined programme libraries of Westward Television and Television South West (TSW). It also includes a significant number of donated film collections dating back to the early 1890s.
This film is part of Free
Dingles of Plymouth
A charming regional commercial for Plymouth’s best loved department store.
From the collection of:
Overview
Dingles actually is on parade for really royal service although not anymore. The well loved department store situated on Royal Parade in Plymouth in Devon trades as House of Fraser but Plymothians still call this important corner of the town Dingles. Edward Dingle opened a drapery in 1880 and gradually built up the business by buying up properties and in 1935 bought out the gentleman’s outfitters W J Vickery & Co Ltd with brothers Ralph and Stanley joining the Dingles Board.
Dingles burnt down twice, once in 1941 and again in 1998 but each time rose from the ashes to trade again. When it was re-established during post war reconstruction in 1951 it was the first new department store to open since 1938. Regional television advertising allowed local businesses to market brands in their geographical area and adverts were often cheaper and therefore less professional than national campaigns. Revenue from advertising remains a major source of income for privately owned television companies and broadcasters.
Related
Millbay Laundry Millbay Laundry
Advert 1960 0 mins Location: Plymouth
Help keep your relationship on track by outsourcing your laundry!
Model Clipper Sailor Model Clipper Sailor
Current affairs 1965 2 mins Location: Plymouth
Former shipwright turns his talents to model-making.
Comely Caviar Comely Caviar
Current affairs 1984 1 mins Location: Plymouth
Reporter tests the theory of caviar heightening libido.
Field Gun Practice at HMNB Devonport Field Gun Practice at HMNB Devonport
Current affairs 1962 2 mins Location: Plymouth
Gunboat Crews practise the Royal Navy’s field gun drill in preparation for competition.
Last Cooper Last Cooper
Current affairs 1967 5 mins Location: Plymouth
The last apprenticed cooper in the Royal Navy’s Royal William Victualling Yard undergoes a trusso, an ancient rite of passage.
Liberté Liner Liberté Liner
Current affairs 1961 5 mins Location: Plymouth
Cruising into the history books SS Liberté makes its final voyage stopping at Plymouth en route to Le Havre.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.