This film is part of Free
Domestic Help
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Overview
A housewife taking in typing to top up her husband's modest wages? It absolutely won't do in the 1950s world of this advert - but a cup of Horlicks helps Mr Parks have a restful night's sleep, in order to rise through the ranks at his job and ensure that traditional gender roles are maintained at home.
Related
Rudge-Whitworth - Britain's Best Bicycle Rudge-Whitworth - Britain's Best Bicycle
Advert 1902 1 mins Silent
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
Sam Goes Shopping Sam Goes Shopping
Advert 1939 6 mins
Stanley Holloway recounts the exploits of Sam Small, whose wife sends him shopping for... what was it again?
Sketchbook of Fashion (Knights Castile Advert) Sketchbook of Fashion (Knights Castile Advert)
Advert 1940 2 mins
The key word in the book of fashion is simplicity
Little Miss Muddlehead (Rinso Advert) Little Miss Muddlehead (Rinso Advert)
Advert 1943 2 mins
Use Rinso and help defeat Hitler! The soap brand deploys some savvy wartime advertising.
Close-ups of the Stars Close-ups of the Stars
Advert 1946 6 mins
A triple bill of glamour courtesy of Lux toilet soap.
Fable of the Fabrics Fable of the Fabrics
Advert 1942 6 mins
"Gee, old age!" Malicious Father Time doesn't stand a chance against a cartoon cupid armed with a big box of washing powder.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archiveβs role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Dan George of Northumbria University believes everyone should experience Oldboy at least once.