Set up in 1977, the North West Film Archive preserves moving images made in or about Greater Manchester, Lancashire, Cheshire, Merseyside and Cumbria and offers a variety of access services to users in the public, academic and commercial sectors.
This film is part of Free
Introducing William Pickles Group
"Washes like linen, wears like hide". What is it? Linenide, of course. Find out more here.
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Overview
"Housework is made much brighter when wearing a smart overall". Though it reflects the attitudes of its day, this is a delightful film, made to promote dress materials and furnishing fabrics produced by the William Pickles Group of Manchester. Models wear frocks of Daintona and Rayella, while happy children play in Kiddie Cloth, and the Chalet range provides loose covers and curtains for the home.
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