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        Lyons Ice Cream

        From out of the vaults comes this pre-WWII cinema advert for ice-cream.

        Advert 1938 1 mins Silent

        Overview

        The vaulting ambition of this 1930s exercise class must be admired. What self-respecting gym class doesn’t have a uniformed ice-cream vendor on hand for breaks? The commercial prompt for refreshments often signalled the start of the lost cinema interval, with a tray of ice-creams always on hand to respond to the call.