The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
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Rowntrees Aero: Train
The bar with unique bubbly texture, using a secret bubbly formula, giving rise to the bubbly banter of bubbly flirting.
From the collection of:
Overview
The well-known charms of Nigel Havers are here seen being put into practice in this ad from 1980 for the popular chocolate, Aero. Havers exchanges puns on the bubbly quality of Aeros with an equally bubbly lady on a train.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. Aero started life back in 1935, the name reflecting a desired association with jet travel, and they soon arrived in New York the following year. From the beginning there was an emphasis in their adverts on what is distinctive about Aeros – the bubbles – and hence slogans like, "It's the bubbles of nothing that make it really something". There has recently been a project to identify the “Aero Girls” that featured in paintings in adverts during the 1950s. Later, in the 1980s, Nigel Havers made a series of better known adverts for Lloyds Bank alongside Jan Francis.
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