This film is part of Free
So It all Comes out Super in the Wash
Are you being served? A bewildered shop girl gets a boutique introduction to an innovative fabric.
Overview
Fully machine-washable wool gets the soft sell in this film for retailers. The unpromising concept is worked into a curious medley of sitcom and pop-art mime, featuring a psychedelic dream sequence, horror film overtones and 1970s sexual dynamics. Animated sections and documentary footage provide technical information, but it's difficult to concentrate amidst the clowning and surreal studio sets!
The featured actors would have been disarmingly familiar to contemporary audiences: Mr Peterson is played by Julian Chagrin, a comedy performer warmly remembered as the 'secret lemonade drinker' in 1970s television adverts for R. White's lemonade. Cheryl Kennedy, who plays Miss Jones, was recognizable from roles in several TV dramas.
Related
Masculinity in Modes Masculinity in Modes
Cinemagazine 1931 1 mins Silent
Women wear the trousers: sample the latest Parisian couture with this pretty stencil-coloured piece from Eve's Film Review.
Make-do-and-mend Make-do-and-mend
Animation & Artists Moving Image 1945 1 mins
A wartime family look on in amazement as their old clothes offer useful advice on how to make their clothing coupons go further.
Cotton Come Back Cotton Come Back
Industry sponsored film 1946 26 mins Location: Shaw
A passionate post-war plea for workers to return to the cotton industry after decades of decline, framed as an argument between father and daughters.
It All Began with Velvet It All Began with Velvet
Industry sponsored film 1955 31 mins Location: Manningham
Fabrics galore burst into a Britain just recovering from war rationing, with mohair velvets, moth protected carpets and waterproofed textiles adorning London Routemasters.
London Line No. 373 London Line No. 373
Cinemagazine 1971 15 mins Silent Location: Westminster
A Ghanaian fashion student and a Nigerian squash player are among the African community making a life in 70s Britain in this edition of the magazine show.
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of childrenβs palliative care.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.