The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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The Production of Cider
No longer a cottage industry: by 1969 Bulmer's of Hereford was producing cider on an industrial scale.
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Overview
With the first million gallon storage tank under construction the production of cider by Bulmer's had come a long way since the days of the hand pressed apple drink enjoyed by local farm labourers. By 1969 the firm had embraced television advertising and their brands were selling across the world. Barri Haynes describes these scenes for ATV Today: from the mechanical shaking of trees (no longer picked by hand) to the whirl of bottles on the high-tech production line.
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