This film is part of Free
Allotment Holder's Enemies
An instructional film offering tips on how to get rid of greenfly, caterpillars, snails, slugs, moths and sparrows.
Overview
Made as a promotional film for The Smallholder magazine, in which, we are assured, we can find much more detailed articles expanding on its theme of getting rid of assorted pests, this filmβs main attraction is its technically impressive (for the time) close-up photography of the pests in question. Much of the advice still seems valid, although the phrasing is decidedly of its time (βA thorough rogue, which destroys your first early peas and seedling lettuces without even saying βthank youβ.β)
Still published today as βthe leading monthly publication for the small producer and self-reliant householdβ, Smallholder began in 1910 and found a ready market during WWI-enforced austerity, alluded to by the opening admonition that βyou canβt afford at the present time to grow crops for insects to consumeβ (the film premiered on 1 July, when the war still had four months left to run). This was the first of two films sponsored by Rito Fertiliser, made by the Charles Urban Company and scripted by the magazineβs then editor β the more upbeat sequel was The Allotment Holderβs Friends (1918).
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