This film is part of Free
Guinness - Shipwright Version 1
Stout Geordie shipwright Martin Welsh opts for stout after work in this regional TV spot.
Overview
A northern accent on television? Outrageous! Don’t worry, this commercial was focussed on a specific broadcast region, and in Version 2 the exact same visuals were used to introduce the same actor as Ian Scott, with a voiceover in perfect Received Pronunciation. Guinness frequently used multiple versions of the same advert to hone in on their target audience.
The advert plays with the unspoken slogan of the brand’s past - “Guinness gives you strength” - without explicitly saying it for regulation reasons. Of course, follow the ad’s not so implicit logic through and surely both Martin and his identical twin Ian should be downing pints of the black stuff on the way to work?
Related
Here Comes the Bride Here Comes the Bride
Amateur film 1948 16 mins Silent Location: Hebburn
A wonderfully sophisticated take on the wedding film crafted by a Tyneside musician for his brother and a stylish bride.
Launch of the MV Innesmoor Launch of the MV Innesmoor
Amateur film 1954 16 mins Silent Location: Hebburn
Explore the gleaming new interiors of the Tyne-built cargo ship Innesmoor.
Launch of M.S. Joseph R. Smallwood 11th July 1972 Launch of M.S. Joseph R. Smallwood 11th July 1972
Industry sponsored film 1972 9 mins Silent Location: Hebburn
The Swan Hunter shipyard celebrates the launch of a tanker built to serve the Come By Chance oil refinery in Newfoundland.
Hebburn Clegwell Boys Modern School Hebburn Clegwell Boys Modern School
Amateur film 1952 13 mins Silent Location: Hebburn
A class act on the stage as school boys in drag tackle Gilbert and Sullivan’s swashbuckling opera.
Northern Star Northern Star
Industry sponsored film 1963 31 mins Location: Hebburn
A spectacular send off for migrants on board the Northern Star, a new ocean liner built and launched on Tyneside.
Opening of the St. Aloysius Infant School, Hebburn Opening of the St. Aloysius Infant School, Hebburn
Non-Fiction 1928 7 mins Silent Location: Hebburn
A vivid portrait of a tough working Tyneside community in Hebburn at the opening of a Roman Catholic infant school.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Dan George of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Trixie Parkin-Christie of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.