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Sign Is a Fine Investment

This fascinating documentary charts the history of advertising from 1897 up to 1960 – as the era of the Mad Men took hold.

Documentary 1983 46 mins

Overview

This fascinating documentary charts the history of advertising from 1897 up to 1960 – as the era of the Mad Men took hold. Specifically focusing on the depiction of work and its gradual disappearance from advertising imagery, Judith Williamson’s astute film borrows visual tricks from contemporaneous political films like Tout va Bien and Riddles of the Sphinx to illustrate her thesis.